Posts Tagged: ‘Customer’

Credit Card Processing Fees, Refunds and Customer Returns

January 8, 2012 Posted by merchant

Credit card processing fees are not refunded when a customer returns an item that they’ve purchased. Not surprisingly, this is a point of contention that many business owners have with merchant accounts and credit card processors. Credit card processing charges are not returned when a transaction is reversed. In fact, many merchant account providers will charge additional fees such as a return fee to reverse a transaction.

Money lost on credit card returns is an issue that many business people haven’t considered, but when they do, it contributes to the frustration that sometimes accompanies merchant processing. If this article has enlightened you to this new source of lost revenue, we apologize for being the bearer of bad news, but rest assured we’ll explain how you can minimize or even eliminate lost revenue due to unreturned processing fees.

First, let’s take a look at why processing fees aren’t reversed when a credit card transaction is returned by a customer. Perhaps the most obvious reason, and a speculative one at that, is because banks don’t like to lose money. Returning processing fees and losing money doesn’t quite fit the business model that most banks utilize.

On a more serious note, the Interchange system that the processing system uses to operate isn’t really set up to run in reverse. There are a lot of issues and legalities that would need to be dealt with in order to refund processing charges. The task of creating a system to effectively and accurately refund credit card processing fees is a gigantic logistical undertaking that the card originators and acquiring banks aren’t eager to tackle.

Luckily, you take matters into your own hands and minimize or even eliminate lost revenue due to credit card processing fees not being refunded when a customer returns a purchase. The solution is to charge your customers a return fee or a restocking fee. You can call this fee whatever works best for your business, but there a few very important suggestions that you should follow to adhere to Card Association guidelines and to avoid losing business.

Clearly post your return fee policy in a prominent place, preferably near the point of sale or checkout.

The Card Associations require all policies involving credit card sales and returns to be clearly posted. If you have the capability, you should consider printing your return fee policy directly on sales receipts.

A return fee should be a percentage of the original purchase amount.

To offset processing fees as accurately as possible, a return fee should be expressed as a percentage of the original purchase amount. We don’t recommend that you try to profit from a return fee, so it’s best to figure out what percentage to charge by adding your qualified discount rate with your non-qualified surcharge and rounding to the nearest whole number. Check your merchant account statement or contact if you’re not sure what your qualified and non-qualified rates are. The number you arrive at should be about 4% if you have a card-present merchant account and 5% for a card-not-present merchant account.

A return fee must be charged for all types of payment or not at all.

To comply with your merchant service agreement, you can’t discriminate against customers who choose to pay with a credit card. If you impose a return fee on customers who pay with a credit card, you must impose the same fee on customer using any other form of payment that you accept such as cash and checks.

More merchant account information is available at MerchantCouncil to help you find the best merchant account for your individual processing needs.

How Not Accepting Credit Cards Affects You and Your Potential Customer

December 30, 2011 Posted by merchant

Bringing your business to the Internet means you believe in the potential behind e-commerce. Part of realizing that potential as an online businessman is, of course, accepting credit cards. There is no doubt that when you accept credit cards, you will be making more sales than if you had to rely on bank transfers, checks or even personal payments. After all, the main advantage of online commerce is convenience. If customers cannot enjoy that convenience in full, you could be losing out on those valuable sales.

Remember that when people shop on the Internet, it’s because they expect two things to happen in one sitting. First, they want to be able to buy what they want without being physically present at a store. Second, they want to be able to seal the transaction instantly with a payment. These are the twin benefits online shoppers expect from an online store. If you had to make them rise from their seats to do the second one, they’re not going to take it with a smile. And probably, you won’t be taking that sale, either.

Besides, if you’re selling something online, an opportunity to catch people’s impulse to buy is not something you could afford to miss. That’s if you really want to get that website to work. Of course, you can only do this by accepting credit card payments through a merchant account. The moment your customers find out that you don’t accept credit cards, that impulse would surely be gone faster than it would take to convince them that you’re worth mailing a check to or even seeing to make a personal payment. Either scenario obviously doesn’t go well with the essence of ecommerce so you probably cannot even expect your website to create a difference on your sales this way, short-term or long-term.

There are many reasons people hesitate to get a merchant account and start accepting credit cards, the most common being fees. But fees are natural since accepting credit cards will entail the services of a merchant bank or account provider and a payment processor. The entire system works with teams from the merchant to the credit card company to the payment processing company to the merchant bank and back again. In other words, people need to be paid to get this cycle working. Hence, fees will have to be settled. However, as all successful merchant account holders say, the fees are nothing compared to the avenues they open. And for businessmen, these avenues can only mean profit.

Merchant accounts are considered basic to all e-businessmen as well as payment processors. If you are considering accepting credit cards, the best way is to research on the different service providers before determining which one to go with.

Restaurants Process Customer Credit Cards at the Dining Table!

December 20, 2011 Posted by merchant

A new electronic payment technology is rolling out.  Restaurants traditionally present diners with their check, the diner hands over a credit card and the waiter dashes off to a service station to run the card, print out a receipt and return to the diner’s table to have the receipt signed and return their credit card.  Now waiters can process the cards right there at the customer’s table!

It’s called “Pay At The Table” and it is gaining rapid popularity with both diners and restaurant staff.

It involves the deployment of small wireless credit card readers with either a built-in printer or a small printer worn on the waiter’s belt that connects by Bluetooth or infrared with the card reader.  Some readers use General Packet radio Service (GPRS) or cellular signals to send the card data to the processing gateway for authorization.  Other wireless devices send the data over to the actual credit card terminal at the cashier or server station, which then gets the transaction authorized and signals the OK back to the portable printer to print the receipt.

Whichever means of technology is used, the concept itself carries great benefits for both the diner and the restaurant.

Take a restaurant that is processing $300,000 per month in credit card sales.  They will be paying about $7,500 per month in transaction fees.  Statistically, 50-60% of the cards they process are not actually credit cards but debit cards (check cards).  The transaction cost for a debit transaction where the customer enters their PIN is about half of the cost to process that card as a credit card transaction.  When the waiter removes the card from the table, and processes it at a remote station, there is no way to run the card as debit.  Now – process those cards at the table in front of the customer, hand him the mobile terminal with built-in PIN pad to enter their PIN and you have cut the $7,500 monthly credit card processing fees almost in half!

From the customer’s standpoint, they feel more at ease not to have their card physically taken away from them, they have all heard those stories about criminal waiters stealing card numbers. (And it does happen.)  In a survey conducted by Verifone, a manufacturer of credit card processing equipment, 87% of diners surveyed said they felt a “high” sense of security having their transaction processed right at their table, and their card never leaving their sight.

Wireless terminals are turned in at the end of the server’s shift.  The server prints out a transaction log that is then matched up with the guest checks for accounting purposes.  The terminals process transactions in “real time” and do not need to be “batched out” like a traditional black box credit card terminal.

Wireless terminals have been in use for a few years already by businesses such as pizza delivery restaurants, mobile locksmiths, home contractors, etc.

Wireless terminals can be leased for about $30 per month or purchased for about $800.  They do require a wireless service airtime fee of about $18 per month.

Contact your card processor account executive for more information about implemeting wireless processing in your business.

James Hussher is a national Account Executive for a major bankcard processor, a registered merchant services provider (MSP) for Wells Fargo and JPMorgan Chase banks. Contact James at [http://creditcardmerchantnews.com], a site James maintains to inform his credit card merchant clients.

Wherever you are in the USA, I offer a free analysis of your current merchant account statement. I will provide a report showing you exactly how much you are paying to accept cards in each tier, plus monthly fees; I will also propose the rates we can give you, for a clear side-by-side comparison.

Increase Profit and Customer Satisfaction With a Free Credit Card Terminal

November 9, 2011 Posted by merchant

You can increase the profits and customer satisfaction of your business by signing up for an account that offers a free credit card terminal. Successful business owners know customers enjoy the convenience of using credit cards. Today’s processing companies are experts in thwarting fraud as they provide secure transactions that can help you build your business.

The ability to pay safely and conveniently through a free credit card terminal will enhance the profitability of your business. Whether a small business, home based business, or online business, you can compete with larger businesses and corporations by facilitating sales with the convenience of credit cards. For a minimal fee, you can enjoy increased sales leading to increased profits, in addition to easy to access to your financial data through accounting software offered by card processing firms.

Selecting Your Service

The variety of merchant services available might surprise some business owners. Today’s providers offer services like wireless merchant terminals, check guarantees, recurring billing, remote deposit capture, merchant lending, and even a free credit card terminal. These options can be customized to suit many types of businesses including restaurants and retail stores, online merchants, pay at the pump gas stations and more.

Business owners can also offer gift cards and electronic invoicing. With 24/7 merchant support and online account management, accepting credit cards is more simple than ever. Instead of worrying about financial management and security, business owners can concentrate on building their business while their customers enjoy easy, convenient purchases.

Gain a Competitive Edge

By incorporating a free credit card terminal as part of your business, you provide payment options to your customers that lead to increased sales and enhanced customer satisfaction. Unfortunately, many small and home based business owners tend to believe that doing all these is too costly. Actually, the opposite is true. Losing sales usually outweighs the minimal expense of credit card processing.

Customers are more likely to purchase more and will enjoy the convenience and safety of credit card purchasing.

Secure, Efficient Transactions

You can provide secure, efficient transactions with a free credit card terminal. Reputable card providers will replace defective equipment within 24 hours, guaranteeing you an uninterrupted cash flow. Some providers even have reward programs where you can earn free processing supplies.

Do your research and consider all of the available options before choosing your provider and terminal. Choose a free credit card terminal with encryption security and up to date technology that meets or exceeds the guidelines set forth by the Security Standards Council. These guidelines provide for secure financial transactions and include recommendations for building your secure network, maintaining a vulnerability management system, protecting cardholder data, regularly monitoring and testing equipment, and implementing strong access control measures.

The security offered by your credit card processor and terminal will enhance your business as you provide your customers with payment options. Customer satisfaction translates into more sales, more customers, and more profit for your business.

Christine O’Kelly is a writer for BluePay, a leading credit card processing service. They offer merchants a free credit card terminal and a safe, secure, and efficient credit card payment process that utilizes the highest levels of PCI DSS compliance.

Credit Card Processing – Here is a Quick Way to Earn Customer Loyalty

October 21, 2011 Posted by merchant

Most business owners know that one of the best ways to increase profits is to increase customer loyalty. Statistics show it costs more to attract a new customer than it does to retain an existing customer. But with the marketplace becoming more competitive each day, finding new ways to improve customer loyalty can be challenging.

Fortunately, there is one option that can substantially increase customer loyalty quickly – almost overnight, in some cases – and the best part is, it’s inexpensive and easy to implement. That option is accepting, a move which can increase profits by attracting new customers and keeping your current customer base happy and coming back for more.

Accepting credit cards begins with opening a merchant account, a service that is specially designed to allow your business to accept cards safely and successfully. Opening a merchant account today is a quick and simple process that can be completed in less than an hour. In most cases, the application approval process takes just a few days to a couple of weeks. All that’s needed is a business bank account to receive the funds from your sales. Your business must also be registered, but that’s a step that is usually necessary to open your business bank account.

Accepting credit cards can increase customer loyalty in a number of ways. These are just a few examples:

Credit cards make shopping more convenient. Most consumers today – in fact, the vast majority of them – appreciate the convenience afforded by credit cards. A single can take the place of any amount of cash up the card limit, eliminating the need to carefully plan shopping trips in advance. They’re also easier to carry than cash, especially when major purchases or large shopping trips are planned.
Credit cards offer customers flexibility. Similar to a personal loan, its allows customers to pay for purchases a little at a time. Even expensive items are within reach, with easy, monthly installments that fit into the monthly budget. But unlike personal loans, offer funds that can be used as needed, and do not require prolonged application and lending processes. What’s more, as the balance is paid down, more cash becomes available, making them an extremely flexible option for most purchases.
Credit cards offer security. If your cash is stolen or lost, chances are, you’ll never see it again. But if your credit card is lost or stolen, it can be replaced by the issuer and the card holder will not be held responsible for purchases made on the stolen or lost card.
Credit cards reward those who use them. In recent years as more and more credit cards have competed for the same number of customers, competition has increased, meaning many issuers are offering special incentive programs for the customers who use them. Free hotel stays, airline miles, merchandise, and other perks are a major reason why more and more consumers are turning to for even small purchases.
As consumers use their cards more often, credit card purchases become the norm, rather than the exception, meaning that these customers are more likely to actively seek out companies and businesses that accept they use.
Credit cards offer discounts. Many cards offer discounts on specific types of purchases, or feature additional bonus points during promotional periods, making them a smart choice for many types of purchases.
Credit cards offer legitimacy. Interestingly, recent studies have shown that companies that accept are viewed as being more trustworthy than businesses that accept only cash for their goods or services. In fact, those same studies revealed that even new businesses can gain overnight legitimacy and credibility among consumers, simply by prominently displaying the logos of the they accept.
Credit cards make you seem more tuned in to your customers likes and needs. By accepting credit cards, you show even your cash customers that you are committed to moving forward and offering expanded services to appeal to a wider range of consumers. Studies show consumers who use tend to patronize the same stores over and over again and are less likely to “shop around,” because they appreciate the convenience of using their cards

By accepting you show your customers that you appreciate them, and are willing to take whatever steps necessary to make their shopping lives easier and simpler. With so much competition among today’s businesses, it’s small touches like these that can make the difference between a loyal, repeat customer and a dwindling customer base. With reduced fees and a simpler application process, you owe it to yourself and your business to explore the options offered by today’s merchant account service providers.

Kelly Madison is a freelance writer who writes about a range of topics including businesses that offer credit card processing.