When you start looking at the different options available with credit card merchant accounts, you can quickly become overwhelmed – and possibly even confused. Often, the information is so confusing and so overwhelming that important information gets overlooked. Here are some questions that you need to ask when you are shopping for an account:
Is Proprietary Equipment Required? Proprietary equipment or software can only be used with that particular processing company. While you may not think that this matters right now, it can matter a great deal in the future because if you decide to switch to a new account, you may be required to purchase new equipment or software. In the case of software, this is usually provided by the company, at no additional cost, but in terms of equipment, this must be purchased or leased.
What Type of Processing is allowed with the Credit Card Merchant Accounts? Is processing available online and at the Point of Sale? What about telephone orders and mail orders? Not all accounts allow for all types of processing, and you need to make sure that you can process credit cards in all of the situations where payments will be collected.
What is the hold back percentage? Different processors have different terms for this, but this is essentially a percentage of each sale that is held back by the processing company – instead of being sent directly to you or your bank account – to cover any potential charge backs in the future. You need to know what that percentage is, and how long those funds will be held before being released to you.
What are the fees for credit card merchant accounts? As a sales pitch is made to you, sales people are famous for telling you about one fee, then telling you about features or other information, before telling you about yet another fee. They essentially separate those fees out in their pitch so that you don’t notice just how many fees there are, or what they are amounting to. Get a complete list of the fees that will be charged for the entire service, so that you can see all of the potential fees together, at the same time.
Is mobile processing possible? If you will ever be in a situation where you need to collect credit card payments without being at your place of business, you will need mobile processing – not all accounts will allow for this, especially if mobile equipment has to be used, instead of their own proprietary equipment. Make sure that you find out before you make your decision.
While these are often the most overlooked questions when shopping for credit card merchant accounts, you may have additional questions that you want to ask. Make a written list of questions that you have before you begin your search, and make sure that you include these questions on your list as well. Have that list with you when you are searching for the right account – even if that search is online.
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